About

Hailstone is the leading strategic campaign, public relations and communications agency focused on creating concrete, positive social change. We mobilize constituencies, engage communities, garner massive press and social media attention, get legislation passed, secure funding, shape policy, elevate organizational brands and win elections. Our work has defined the discourse and helped achieve historic victories around some of the biggest issues of the day. We’re on a mission to help our clients reach their highest goals in a wide range of sectors including labor unions, clean renewable energy, progressive advocacy, candidate elections and more.

With our decades of experience, we have helped clients across the country achieve hundreds of groundbreaking victories through a proven approach. First, we seek to clearly and deeply understand our clients’ needs and objectives. Then, we take on our clients’ goals as our own. Using impactful messaging, tools and tactics, we work alongside and empower our clients to accomplish real results.

We are a full-service agency that provides support for all of our clients’ PR and communications needs:

Hailstone Communications PR firm helping clients on laptop

ABOUT

SERVICES

Hailstone-Communications_Press-Outreach.

Press outreach and media strategies—including press releases, pitching, events, op-eds and letters to the editor—to garner maximum public attention

Hailstone Communications Social Media Strategies

Social media strategies, digital advertising

and content production

Identifying, cultivating and mobilizing social media influencers to support our clients' causes

Hailstone-Communications_Video-Productio

Video production from start to finish, including script writing, planning, coordination, shooting, interviewing, editing and distribution

Advertising and marketing in every medium, including radio, print, TV, online, transit and billboards—from strategy, content and design to ad placement

Mail, literature and flyers, including content creation, design and distribution

Email and text messaging campaigns

Website design, content production and promotion

Signage and promotional materials including banners, rally signs, picket signs, t-shirts, hats, buttons, bumper stickers and more

Speech writing and spokesperson training

Photography

Hailstone-Communications_Strategic-Advis

Strategic advising, organizational branding and communications planning

Mobilization for actions and event planning

Hailstone-Communications_Support-Materia

Support materials such as talking points, white papers and fact sheets

Hailstone Communications PR firm assists with political comms, organizing and campaigning

Political communications, organizing and campaigning

STRATEGY

We have an extremely effective and successful approach which has been honed over decades of experience:

UNDERSTAND CLIENT'S GOALS

First, we seek to clearly and deeply understand our client’s needs, challenges, stakeholders and strategic goals. This is accomplished through a series of discussions, asking questions, active listening, background reading and research.

IDENTIFY KEY AUDIENCES

Once we fully grasp our client’s needs and goals, we seek to identify and understand the key audiences in every campaign.

DEVELOP A COMMUNICATIONS PLAN

Then we develop a comprehensive communications plan which we present to our client for feedback. The plan includes overall strategy, messaging, tactics, timeline and a budget.

BUILD A POWERFUL MAIN MESSAGE

After the plan is approved, we move forward with polling (if needed), further research, and building out powerful messaging which speaks to our key audiences’ core values. We believe strongly that effective messaging must speak not just to audiences’ “self-interests,” but also to their deepest values and sense of identity.

TELL COMPELLING STORIES

Then we proceed to deliver our messaging through telling the compelling, personal and emotionally powerful stories of credible messengers in the most impactful mediums. For all of human history, people have used stories to convey knowledge and pass down truths, and we believe this is the best way to affect change. It is important that the messengers telling these stories are trusted by our key audiences.

SPEAK TO THE MAJORITY

We believe the best way forward is often to speak to “the middle” of an audience rather than the extremes of the ideological spectrum. The vast majority of people do not consider themselves to be on the extreme left or right, and so it is important that messages resonate with everyday working people. We vigilantly avoid the pitfalls of jargon, lingo and insider terms that laypeople may not understand or care about.

MAINTAIN MESSAGE DISCIPLINE

We maintain message discipline, control the discourse and do not allow the opposition to define our agenda. On the contrary, we strive to put the opposition on the defensive and make them respond to our agenda.

MODIFY AS NEEDED

As every campaign progresses, we analyze press coverage, online comments, social media activity, polling results and other feedback to determine if any strategic modifications need to be made.

PROMOTE EVERY VICTORY

Finally, once a victory is achieved we promote awareness of this accomplishment to all audiences in order to enhance our client organization’s reputation and brand, as well as build toward their future successes.

CLIENTS

We have a long track record of helping our clients achieve their strategic goals of promoting good union jobs, clean renewable energy, quality healthcare and a better world. We have worked with clients and campaigns throughout the country, including in Washington, D.C., California, New York, Pennsylvania, Wisconsin, Washington State, Nevada, Iowa, South Carolina, Texas and Michigan.